Inspired from life and art, combines them with Craft. Unites timeless pieces with Stories.
Tells its pieces
based on art in a style where realism and dreaminess walk on the same rope.
Just like an artwork aims at Permanence and
an Endless journey
What surfaces when all of this come together is no longer just a jewelry but,
Sometimes a protector,
Sometimes a purifier,
And at other times
A gift from one generation to the next...
Butterflies have always been mesmerizing creatures for me at every sight all my life. Their wings, colors, how they fly and their grace...
So much so that the first tattoo I had at age 17 was a butterfly.
Designing jewelry is a challenging process, because something untried, untreated is almost non-existent, including butterflies. For sure, you have seen various butterflies designed as jewelry and accessories. So have I, but there have been only a few that I found impressing. When I was embarking on my design journey, I had to start by imaging my own butterfly because I was targeting to leave a story of my own and if that was going to be my butterfly, it had to be just like me. It had to embody all dualities.
At the beginning of our story, some of you will remember, my starting point was
“the attempt at being permanent is
mostly human’s rebellion against extinction.”
In this context, this time for my new
collection I would like to make a long journey in the history. And I decided to
pin the start with the “ANCIENT EGYPT”.
And I inspired by the way how ancient Egyptians approached the human
spirit, their beliefs, the most famous gods & goddesses and their
significant figures and symbols.
The complex religion that prevailed
during the almost three thousand years of the Ancient Egyptian Empire
considered that the human soul was composed of nine separate parts, which together
made up an individual.
To the ancient Egyptians, the soul was
of great importance, and their detailed description of the human soul proves
that one of the most sophisticated ancient civilizations on Earth developed an
extremely interesting concept that explains the human soul, unlike any other
culture around the globe.
According to ancient Egyptian beliefs, the human soul was made of nine main parts:
the Ren, the Ba, the Ka, the Shuyet, the Jb, the Akh, the Sahu, the Khat and
the Sechem.
Eight of these were immortal and passed
into the afterlife and the ninth was the physical body which was left behind.
The parts all had their own unique functions, and by analysing these it is
possible to understand more about what the ancient Egyptians believed. And how
they rebelled against the years that followed them.
To the eternity…
Birce Akalay
FOUNDER / DESIGNER
Birce Akalay was born in Istanbul in 1984. She embarked on her artistic journey at a young age when discovering her fondness of arts, her parents directed her into ballet training. While she was thinking her one and only love would be ballet during the 13 years of ballet training, the disability she had whispered a little too soon into her ear that “Dreaming may sometimes lead to disappointment in life”. Despite it all, she did not want to sever her ties from the stages and had high school and university education in Fine Arts, Theatre. Birce started her almost 15 year-old acting career in 2006 with TV screen while also being involved in successful theatre and cinema.